Bill Strickland knew dairy products well.  During his tenure as an employee of the Akron Pure Milk Company, he worked diligently on creating the ideal frozen custard recipe.  After a great deal of trial and error experimentation, Bill developed what he considered (and what we still consider) to be the ideal frozen custard formula.

In the early days, Bill Strickland mixed the ingredients in his garage, in large batches.  As the company grew, Uncle Bill's formula was entrusted to a local dairy to provide larger volume production.  The formula was adjusted to account for modern food safety procedures such as milk pasteurization, but the fantastic flavor of Strickland's was preserved.